Hadassah – Biography Of Ed Branson’s Wife
Hadassah, also known as Maxine Adam, is a Zimbabwean entrepreneur, author, and the wife of the self-styled prophet Ed Branson. She has made a name for herself in the beauty industry with her brand “Christian by Hadassah” and has also authored several devotional books aimed at providing spiritual guidance for women. This biography explores her life, career, and the controversies she has been involved in involving Sir Wicknell Chivayo and leaked Instagram DMs.
How Old Is Hadassah and What Is Her Date of Birth?
Maxine Adam, commonly known as Hadassah, was born on August 26, 1992. As of 2024, she is 32 years old.
Early Life & Education
Hadassah grew up in Zimbabwe. She has always been passionate about beauty and spirituality. Details about her early education are not extensively documented.
Career
Entrepreneurial Ventures
In early 2018, Hadassah launched her makeup brand “Christian by Hadassah.” The brand aims to provide high-quality makeup products while promoting Christian values.
The name “Christian” reflects her strong faith, and “Hadassah” is her other name.
The brand offers a range of products including lip stains, moisturised lipsticks, lip glosses, mink lashes, eyeshadow, liquid eyeliners, mascara, liquid highlighters, powder highlighters, beauty blenders, translucent powder, concealer, and makeup brushes .
Writing Career
Hadassah is also an author. She published her first book, “Daily Grace: A Devotional for Women,” about two years ago. This was followed by another book titled “Her Crown Was Grace,” which is a valuable resource for women seeking spiritual guidance.
She has been writing for many years and felt called to create a devotional specifically for women, drawing inspiration from other Christian writers and her own faith journey .
Husband & Family
Hadassah is married to Ed Branson, a well-known prophet in Zimbabwe. The couple’s personal life has often been in the spotlight due to Ed Branson’s public persona. Despite the controversies surrounding them, Hadassah has maintained her own identity as an entrepreneur and author.

[Image Credit: Instagram]
Controversies
Relationship with Wicknell Chivayo – Leaked Instagram DM Scandal
Hadassah’s name has been embroiled in controversy due to her alleged “extra-marital” relationship with Wicknell Chivayo, a Zimbabwean businessman accused of corruption.
Leaked direct messages on social media suggested a romantic involvement between Hadassah and Chivayo. The messages revealed declarations of love and hinted at Chivayo gifting Hadassah a car, which he later handed over to Ed Branson to give to her as a “surprise” at her request.
The leaked Instagram direct messages between Hadassah and Wicknell Chivayo caused a significant stir on social media. These messages suggested a romantic relationship between Hadassah, also known as “Soft Madam,” and Chivayo.
The scandal broke out in mid-2024 when Chivayo’s Instagram account was hacked, and the messages were posted publicly. The conversations included declarations of love and plans involving gifts, such as a car.
This scandal not only put Hadassah and Chivayo under public scrutiny but also raised questions about the nature of Hadassah’s relationship with her husband, Ed Branson . This scandalous revelation led to widespread speculation and criticism .

[Image Credit: Instagram]
Husband’s Response To Leaked Instagram DMs Scandal
He posted a status saying, “Mati madii.” Earlier today, he commented on U.S. President Joe Biden dropping out of the race and subtly addressed the rumors about Chivayo’s involvement with his wife. Claiming to be a prophet, he asserted that he would have known if his wife had cheated:
❌ PROPHECY FULFILLED ❌ U.S.A PRESIDENT BIDEN DROPS OUT. Do you really think I wouldn’t see what happens in my own life? Be sensible 😂 Speaking of being sensible, the American presidential race just got shorter.”
Personal Life
Faith and Community Involvement
Hadassah is deeply rooted in her Christian faith. She spends a lot of time at church and finds peace in her spiritual practices. Her faith also plays a significant role in her writing and entrepreneurial ventures .
Interests and Hobbies
In addition to her business and writing, Hadassah is passionate about health and fitness. She regularly attends the gym and is committed to maintaining a healthy lifestyle .
References
- Social media users in for a treat as Wicknell Chivayo’s Instagram DMs are getting leaked on social media – Audrey L Ncube, July 18, 2024.
- Corruption-accused businessman Wicknell Chivayo has a new headache tonight – July 18, 2024.
- In Conversation With: Maxine Adam – InnocentW, August 30, 2018.
- Adams authors for spiritual guidance – Winstone Antonio, June 29, 2023.
- Author dedicates spiritual book to women – Society Reporter, July 2, 2023.